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Transformations

Transformations

7 Roles to Drive Change by Design

by Joyce YeeEmma Jefferies and Kamil Michlewski
Paperback
Publication Date: 01/06/2017

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Tracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation.

Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centered and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder.

Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.

ISBN:
9789063694579
9789063694579
Category:
Business strategy
Format:
Paperback
Publication Date:
01-06-2017
Language:
English
Publisher:
Bis B.V., Uitgeverij(BIS Publishers)
Country of origin:
Netherlands
Dimensions (mm):
233.93x154.94x20.32mm
Weight:
0.6kg

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