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Understanding Aesthetics for the Merchandising and Design Professional

Understanding Aesthetics for the Merchandising and Design Professional

by Ann Marie Fiore
Paperback
Publication Date: 01/07/2010

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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
ISBN:
9781563678097
9781563678097
Category:
Fashion & textiles: design
Format:
Paperback
Publication Date:
01-07-2010
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Edition:
2nd Edition
Pages:
416
Dimensions (mm):
279x216x25mm
Weight:
1.5kg

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