Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.
examines the relationship between media and audiences by one of the world's leading media scholars
provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
concludes with additional insights into the future of media reception in a global age
- ISBN:
- 9781405155670
- 9781405155670
-
Category:
- Media studies
- Format:
- Paperback
- Publication Date:
-
29-08-2008
- Language:
- English
- Publisher:
- John Wiley and Sons Ltd
- Country of origin:
- United States
- Pages:
- 232
- Dimensions (mm):
- 230x153x13mm
- Weight:
- 0.34kg
Click 'Notify Me' to get an email alert when this item becomes available
Hi There,
Did you know that you can save books into your library to create gift lists, reading lists, etc?
You can also mark books that you're reading, or want to read.
Great!
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Understanding Media Users.
Share This Book: