We communicate with text every single day, but what does it mean to really understand type-to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles, considered typeface pairings with a robust set of alternate characters, and exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood-and yet so many designers miscommunicate without even realizing it. Universal Principles of Typography will equip you with everything you need to make the most informed typographic decisions in your design work today, whatever the medium. Richly illustrated and easy to navigate, Clear explanations paired with visual examples, Tried-and-tested principles from hundreds of years of typesetting, The latest advances in browser technology, web fonts, and variable fonts The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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