Introduction.- The Applications of Video Analytics in Media Planning, Trade and Shopper Marketing.- Demographics.- Pervasive Retail Strategy using a Low-Cost Free Gaze Estimation System.- Face Re-Identification for Digital Signage Applications.- Evaluation of LBP and HOG Descriptors for Clothing Attribute Description.- Features descriptors for demographic estimation: a comparative study.- Comparison of Facial Alignment Techniques: with Test Results on Gender Detection Task.- Multi-view Face Detection with One Classifier for Video Analytics Systems.- Part 3 Modelling Consumer Behavior.- Online Audience Measurement System based on Machine Learning Techniques.- Modelling In-Store Consumer Behavior using Machine Learning and Digital Signage Audience Measurement Data.- Shopper Behavior Analysis Based on 3D Situation Awareness Information.- Shopper Analytics: a customer activity recognition system using a distributed RGB-D camera network.