Visual Merchandising offers a user-friendly guide to all aspects of window dressing and in-store display. Featuring a wide range of shops across the world, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by insights from the most inspiring visual merchandisers in the industry. With new case studies and visuals, this fourth edition shows how skillful visual merchandising is more essential than ever. It explains the psychology behind shopping and demonstrates how clever schemes and layouts can dramatically increase sales. It reveals the secrets of the visual merchandiser's toolkit and covers all you need to know about mannequins, props, and the technological innovations used to enhance customer experience. Book jacket.