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Von .com zu .profit

Von .com zu .profit

Strategien fuer das Electronic Business der 2. Generation

by Peter Keen and Nick Earle
Paperback
Publication Date: 24/01/2012

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Was sichert den Erfolg im E-Business nach dem Launch von Start-up-Firma oder Internet-Strategie in einem grosseren Unternehmen? Dieses aussergewohnliche Buch gibt Antworten. Es weist uber die experimentelle Startphase des .com-Engagements weit hinaus und hilft bei der Entwicklung eines profitablen Geschaftsmodells.
ISBN:
9783322823717
9783322823717
Category:
Sales & marketing
Format:
Paperback
Publication Date:
24-01-2012
Language:
German
Publisher:
Gabler
Country of origin:
Germany
Pages:
276
Dimensions (mm):
225x153x15mm
Weight:
0.41kg

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