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Web Mining Applications in E-Commerce and E-Services

Web Mining Applications in E-Commerce and E-Services

by Hui-Ju Wu and I-Hsien Ting
Hardback
Publication Date: 24/01/2009

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Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.
ISBN:
9783540880806
9783540880806
Category:
Data mining
Format:
Hardback
Publication Date:
24-01-2009
Language:
English
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country of origin:
Germany
Pages:
182
Dimensions (mm):
235x155x12mm
Weight:
0.46kg

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