In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
- ISBN:
- 9781861523778
- 9781861523778
-
Category:
- Business strategy
- Format:
- Paperback
- Publication Date:
-
21-12-2000
- Language:
- English
- Publisher:
- Cengage Learning EMEA
- Country of origin:
- United Kingdom
- Edition:
- 2nd Edition
- Pages:
- 168
- Dimensions (mm):
- 8x156x234mm
- Weight:
- 0.24kg
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