Widespread confusion over the use of the terms Islamism or Political Islam often obscures the fact that these are not new phenomena and can be traced back more than a century. But like all utopian beliefs, such as Communism, Islamism cannot entirely resist the broader currents of political and social change that confront it today, especially globalisation. Through meticulous on the ground and theoretical research in to the trajectories of current and former Islamists, the contributors to this book seek to understand what has become of political Islam. While many scholars have focused on the drift to violence of historical Islamism, they look at the other side of the coin to describe the continuities and not the ruptures of Islamism with its own ideology.Political Islam remains relevant to a new generation of militants but the channels through which it is expressed have changed. Jihad is often conducted electronically, via membership of Islamist e-mail list-servers; Islamist activism has been personalized, domesticated even, through the consumption of Islamic soft drinks and other lifestyle choices; and, the street protests that characterized the Islamist struggle in its heyday face competition from Islamic rap stars' concerts. These are among the issues addressed in this innovative volume.