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Why It Sells

Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi
Paperback
Publication Date: 21/09/2007
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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
ISBN:
9780742555457
9780742555457
Category:
Advertising
Format:
Paperback
Publication Date:
21-09-2007
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United States
Pages:
220
Dimensions (mm):
231x154x14mm
Weight:
0.36kg
Marcel Danesi

Marcel Danesi is a professor at the University of Toronto. He has written extensively about puzzles, including this trilogy published by Harlequin Books: Total Brain Workout, Extreme Brain Workout, and Complete Brain Workout. He also creates puzzles for the Toronto Star's "That's Puzzling" weekend supplement and he composes brainteasers for the Canadian edition of Reader's Digest.

In addition, he writes a puzzle blog for Psychology Today. He has also published academic books on puzzles: The Puzzle Instinct: The Meaning of Puzzles in Human Life and The Liar Paradox and the Towers of Hanoi: The Ten Greatest Math Puzzles of All Time. He appears frequently on major media, such as CBC and NPR, to discuss puzzles and their meaning for brain health. He has founded a research center at the Fields Institute for Research in Mathematical Sciences to explore the use of puzzles in education.

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