This text features recent research on attitude function, contributed by the leaders in the field. Topics include attitude functions, persuasion, individual-differences approaches, and the role of motivation. Examining the psychological motivations underlying people's attitudes as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. Using an integrative approach, the book explores the topic of attitude function within a variety of psychological disciplines including social, personality, consumer and environmental. Dr Gregory Maio and Dr James Olson assemble the different areas of research and provide synthesis in the concluding chapter. The book features new models of attitude function that have the potential to guide the next generation of research on this topic.