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Why We Fail

Why We Fail

Learning from Experience Design Failures

by Victor Lombardi
Paperback
Publication Date: 15/07/2013

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

ISBN:
9781933820170
9781933820170
Category:
Commodities
Format:
Paperback
Publication Date:
15-07-2013
Language:
English
Publisher:
Rosenfeld Media, LLC
Country of origin:
United States
Dimensions (mm):
228.6x152.4mm

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