The book takes readers from the basics to the more complicated concepts of WordPress without expecting a lot of technical experience. While it does not teach server-side programming in depth, it does teach enough PHP for readers to customise WordPress themes and understand core concepts like variables and loops. "WordPress: Design & Development" uses the same graphical approach that was adopted in "HTML & CSS "which has proven very popular with readers. The examples and sample themes used in the book are of the same quality as commercial themes (not just proof-of-concept examples), and achieve the same kinds of things that WordPress users pay for in commercial themes. The title also makes use of lifestyle photography to inspire the reader and make the skills taught by this book feel aspirational. Along the way, readers are given tips on developing WordPress sites for clients, and managing the ongoing needs of the client. The book covers: Creating Content: Posts & Pages Administration: Tools Creating and Updating Content Understanding Theme Files Displaying Single Posts Displaying Single Pages Home Pages & Section Pages Headers, Footers, & Menus Galleries, Audio, Video Sidebar & Widgets Reader comments Functions.php, Actions, Filters, Hooks, & Shortcodes Plugins Custom Posts & Taxonomies Install, Backup, Moving, Optimizing