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Words That Work

Words That Work

It's Not What You Say, It's What People Hear

by Frank Luntz
Paperback
Publication Date: 01/08/2008
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A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.
ISBN:
9781401309299
9781401309299
Category:
Business communication & presentation
Format:
Paperback
Publication Date:
01-08-2008
Language:
English
Publisher:
Hyperion
Country of origin:
United States
Pages:
320
Dimensions (mm):
202x132x24mm
Weight:
0.32kg

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