Paula Pryke is a world-renowned florist who has been based in London for the last 24 years. In 1998 she fulfilled her dream of opening a little flower shop in Islington and began to attract some very interesting and influential customers.

Rock stars such as George Harrison would send their chauffeur to collect flowers, Comedians such as Paul Whitehouse, Kathy Burke and Stephen Fry became fans, actors and actresses would call by the shop or phone and order flowers.

At that time Cate Blanchett and Kate Winslet lived up the road and would call in to pick flowers from the vast collection that Paula had on offer. Artists, Photographers and lots of local people raved about the shop. One day Paula got a call from Terence Conran's office saying he was going to call in to meet her.