Peter was general manager of Australian Medicines Handbook a leading publisher of medicines reference books and online resources for pharmacists, doctors and other health professionals from 2004 to 2013. Prior to that he spent many years as a consultant providing strategy, policy and communications advice to corporations and government bodies in sectors including health, infrastructure and the arts. During this time he also operated a bespoke publishing company producing books, magazines, newsletters and other publications. Previously, Peter was marketing manager for the Adelaide Festival Centre and Festival of Arts, and before that worked in journalism for two decades as a reporter, feature writer, columnist and theatre critic for major metropolitan newspapers in Australia, punctuated by several years as a foreign correspondent in Europe and feature writer for newspapers and magazines in the UK.