To engage readers, you need to make mentally stimulating choices in language-choices that electrify your readers' mental hotspots. Veteran journalist Bill Birchard reveals the secrets of making that happen. He details 8 potent writing strategies, based on today's latest scientific breakthroughs, to give you the power to write with more confidence, win over more people, and earn influence as a thought leader. As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally-engaging them with hits of dopamine and more. Learn the 8 time-tested writing strategies you can apply immediately to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy-tactics proven to work based on how the brain processes language and meaning. Enjoy scores of writing examples for each strategy, each inspiring you to write with punch that keeps your audience coming back for more. Master the 8-part framework step by step, giving yourself a revolutionary new method to communicate like a pro.