Ever hear copywriters sobbing, "We're losing our jobs to AI"? Or others cheering, "AI will do everything for us!"? Both reactions are a bit ridiculous, but they also make me laugh—and bring more clients my way. Why? Because AI is just a tool, not a replacement for talent.

In this book, I'll break down what the AI revolution really means for marketing copywriters. Spoiler: It's not the end of your job, but a chance to get yourself an AI writing assistant. Over the last 2 years, I've seen plenty of AI-generated content, and it's clear—human touch still wins.

Forget the "perfect prompt" scams circulating around. They're like trying to cook a stew, cake, and salad with the same recipe. I'll teach you how to create your own prompts, refine your style, and work with chatbots so they enhance your writing rather than take over. From taglines to long-form content, you'll learn how to use AI as your slightly clueless, but powerful, assistant—not your competitor.

In this guide, we'll cover:

• How to write clear, concise, and compelling copy—the 3I-3C principle


• Using chatbots to craft social media posts, ads, and taglines that don't scream "AI-generated!"


• Advanced prompt chains to transform chatbots into time-saving writing assistants


• How to spot AI-generated content and improve it with your own voice

Whether you're a seasoned pro or just starting, this book will help you take control of your marketing copy. And remember, you're the copywriter—AI's just a tool.