In Behavioral Marketing, global marketing strategist Erkan Terzi takes you deep into the human mind to uncover how emotions, habits, social influence, and subconscious triggers shape consumer behavior. Now in its most refined edition, this book bridges classic behavioral theories with modern marketing practices—giving you a clear roadmap to influence, engage, and convert like never before.

Whether you’re a marketing professional, brand strategist, entrepreneur, or student, you’ll discover how to:

- Understand the real motivations behind consumer decisions

- Apply proven behavioral science frameworks to campaigns

- Build stronger emotional connections between your brand and your audience

- Use psychological insights to increase brand loyalty and lifetime value

- Avoid ethical pitfalls while driving measurable impact

Including powerful case studies from top global brands, practical tools, and campaign-ready strategies, Behavioral Marketing is your field guide to mastering the “why” behind the buy.

Marketing isn’t just data and creativity—it’s human behavior.

Start understanding it today.