Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results

Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results

by Tim Ross
Publication Date: 10/05/2015

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Everything you've ever wanted to know about using digital technology to market to today's consumers. From geofencing and gamification to the benefits of web-based CMS, this quick and easy guide covers all the bases.

ISBN:
9781301642304
9781301642304
Category:
Sales & marketing
Publication Date:
10-05-2015
Language:
English
Publisher:
Tim Ross
Tim Ross

Comedian Tim 'Rosso' Ross may be best known for his work on TV and radio, but he also has a passion for design, architecture and the glory days of Australia in the '60s, '70s and '80s.

A long-time advocate for Australian modernist architecture and its conservation, Tim has received the National Trust Heritage Award for Advocacy and the National President's Prize from the Australian Institute of Architects. He is also an honorary member of the latter.

His two-part, award-winning television series on Australian architecture, Streets of Your Town, premiered on ABC TV in November 2016 to rave reviews and quickly became the most-watched arts program on the ABC for the year. His live show about why architecture matters, Designing A Legacy, premiered at the Sydney Opera House and then became a TV show for the ABC. Tim also has a podcast with Kevin McCloud, Tim and Kev's Big Design Adventure!

Tim's other books include Mum had a Kingswood, Scorcher, The Rumpus Room, Motel, Bewdy and Chuck A U-ey: Images of Australians and their Cars..

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