Beyond The Avatar redefines communication in sales, marketing, and leadership by introducing DISC 2.0, a modern personality analysis model that responds to the digital demands of businesses.

Most sales techniques are based on outdated communication models designed for a world where transactions were conducted face-to-face or over the phone. Today, the majority of business interactions take place via email, social media, and video calls, rendering traditional methods inadequate.

DISC 2.0 is not just an improved version of the original DISC. It reverses the sales and marketing process, placing the creation of a DISC customer profile as the first step before any communication strategy. This way, professionals can tailor their message, increase their influence, and dramatically improve their success rates.