David Pollock is a second-generation pastoralist from Wooleen Station in the Murchison region of Western Australia. He took over the 153,000-hectare property when he was 27, and was soon joined by his now wife Frances as they embarked on a quest to transform Wooleen into a sustainable grazing enterprise.

They run a station-stay tourism business to help pay for repairing the ecological damage caused by historic overgrazing, and have appeared on the ABC TV’s Australian Story program four times. David loves Frances, palatable perennial grass, Wooleen, their four kelpies, and cows. In that order.