Branding that Means Business

Branding that Means Business

by Tessa Misiaszek and Matt Johnson
Epub (Kobo), Epub (Adobe)
Publication Date: 15/09/2022

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'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy


Now, more than ever, your brand is either loved - or it's noise.


In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?


To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.


Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.


Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.

ISBN:
9781782838807
9781782838807
Category:
Sales & marketing
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
15-09-2022
Language:
English
Publisher:
Profile
Matt Johnson

Matt Johnson served as a soldier and Metropolitan Police officer for twenty-five years. Blown off his feet at the London Baltic Exchange bombing in 1993, and one of the first police officers on the scene of the 1982 Regent's Park bombing, Matt was also at the Libyan People's Bureau shooting in 1984 where he escorted his mortally wounded friend and colleague, Yvonne Fletcher, to hospital. Hidden wounds took their toll.

In 1999, Matt was discharged from the police with Post Traumatic Stress Disorder. While undergoing treatment, he was encouraged by his counsellor to write about his career and his experience of murders, shootings and terrorism. One evening, Matt sat at his computer and started to weave these notes into a work of fiction that he described as having a tremendously cathartic effect on his own condition.

His bestselling thriller, Wicked Game, which was shortlisted for the CWA John Creasey Dagger, was the result. Deadly Game and now End Game, the final book in the Robert Finlay series, once again draw on Matt's experiences and drips with the same raw authenticity of its predecessor.

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