Breaking Through

Breaking Through

by Kevin Sullivan
Epub (Kobo), Epub (Adobe)
Publication Date: 08/06/2015

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When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.

ISBN:
9781483554327
9781483554327
Category:
Public relations
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
08-06-2015
Language:
English
Publisher:
BookBaby
Kevin Sullivan

Captain Kevin 'Sully' Sullivan has made flying his passion and his life for the past 40 years. He graduated in 1977 from the University of Colorado with a Bachelor of Science in Aerospace Engineering and earned his FAA Private Pilot Licence there before pursuing a career in the United States Navy.

Designated a Naval Aviator in 1978, he was transferred to Naval Air Station Miramar (Fightertown) to fly the F-14 Tomcat in 1980. He was deployed to the Indian Ocean onboard USS America and USS Enterprise while assigned to Fighter Squadron 114 (VF-114 Fighting Aardvarks), and was chosen to attend the Navy Fighter Weapons School (TOP GUN).

In 1983 he was selected as the first US Navy Exchange Pilot to the Royal Australian Air Force, in the role of a Fighter Combat Instructor flying the Mirage 3. He joined QANTAS Airways in 1986 and flew the Boeing 747 and 767 before transitioning to the Airbus A330 in 2004.

As Captain of Qantas Flight 72 (QF72) between Singapore and Perth, WA, on 7 October 2008, he narrowly averted a horrific air disaster when a fault in the plane's automation caused the plane to suddenly nosedive, not once but twice. He was medically retired in 2016.

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