Conference Proceedings Trends in Business Communication 2024

Conference Proceedings Trends in Business Communication 2024

by Peter SchneckenleitnerWolfgang Reitberger and Alexandra Brunner-Sperdin
Epub (Kobo), Epub (Adobe)
Publication Date: 30/05/2025

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The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.

ISBN:
9783658477936
9783658477936
Category:
Sales & marketing
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
30-05-2025
Language:
English
Publisher:
Springer Fachmedien Wiesbaden

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