The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
- ISBN:
- 9783658477936
- 9783658477936
-
Category:
- Sales & marketing
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
30-05-2025
- Language:
- English
- Publisher:
- Springer Fachmedien Wiesbaden
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