A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
- ISBN:
- 9781350305229
- 9781350305229
-
Category:
- Consumerism
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
07-10-2021
- Language:
- English
- Publisher:
- Bloomsbury Publishing
This item is delivered digitally
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