If customer service does not generate loyalty,

there is something wrong with what you are doing.

Any effective approach to customer service is going to result in making people feel good. But the most effective customer service takes it one step further – it creates a relationship. People like to do business with those they like. Cause your customers to like those in your organization and you will generate the kind of customer loyalty that keeps people coming to you. In this book you will learn:

- What is the essence of customer service,

- What is the bottom line of customer service,

- What are the priorities of customer service,

- How can individuals within an organization enhance customer service,

- What can the organization do to enhance its customer service, and

- How can an organization effectively deal with customer service problems