"A practical guide to the Ask phase of analytics"

Great analytics doesn't start with data—it starts with the right question.

In this practical guide, you'll learn how to master the Ask phase of analytics, the critical first step that shapes the success of every data project. From defining the problem to clarifying scope and gathering requirements, this book shows you how to transform vague requests into precise, measurable objectives.

With clear explanations and real-world examples, you'll discover how to:

• Identify the true problem behind business challenges


• Define project scope and avoid common pitfalls


• Capture and validate stakeholder requirements with confidence


• Translate business questions into data-driven goals

Whether you are a student, aspiring analyst, or seasoned professional, this book will help you sharpen your problem-framing skills and set the stage for meaningful insights.

Start your analytics journey with clarity—because asking the right questions leads to better answers.