Digital Entrepreneurship

Digital Entrepreneurship

by Jonathan Allen
Epub (Kobo), Epub (Adobe)
Publication Date: 13/02/2019

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  $106.99

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.


With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.


Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

ISBN:
9780429014697
9780429014697
Category:
Economics & Business
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
13-02-2019
Language:
English
Publisher:
Taylor & Francis
Jonathan Allen

Jonathan Allen has created many fabulous picture books for children. His observant and subtle wit appeals to children and adults alike. His Baby Owl series has brought Jonathan international success.

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