Providing a much needed overview of the growing field of digital sociology, this handbook connects digital media technologies to the traditional sociological areas of study, like labour, culture, education, race, class and gender. Rooted in a critical understanding of inequality as foundational to digital sociology and is edited by leaders in the field. It includes topics ranging from web analytics, wearable technologies, social media analysis and digital labour. This rigorous, accessible text explores contemporary dilemmas and problems of the digital age in relation to inequality, institutions and social identity, making it suitable for use for a global audience on a variety of social science courses and beyond. Offering an important step forward for the discipline of sociology Digital sociologies is an important intellectual benchmark in placing digital at the forefront of investigating the social.