Over the last decade, Rob Yeung has interviewed hundreds of high achievers in business, sport and entertainment to gain insight into the minds of successful people. Combining this knowledge with a wealth of scientific research, he has defined the subtle yet crucial differences that distinguish exceptional people from everyone else.

By reading this book you will: discover the critical mindset that allows high achievers to generate creative ideas; learn the secret psychology that helps you to influence and persuade others to come round to your way of thinking; develop practical techniques for boosting your relationships and earning and achieving more.