The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership for your small business.

In this practical, real-world business development program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.

E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won’t help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

E-Myth Mastery provides a real-world program that can be implemented in real-time to deliver the seven essential disciplines for building a world class company:

• Leadership and Marketing: Learn why the mindset of an entrepreneur is critical to the success of any enterprise and how to expand your customer base, even when big business moves in down the street.


• Money and Management: Discover practical, real-world strategies for entrepreneurial management, including how to get money when the banks won’t help.


• Lead Generation and Conversion: Master the skills of lead generation and lead conversion to consistently attract and win new customers.


• Client Fulfillment: Implement a clear system to make sure your business keeps its promises every single time, turning new customers into lifelong clients.