Email marketing is the use of email to promote a company's products and services or to connect with customers. As a marketer or small business owner, you are looking for the best marketing channel for your business. After doing some research, you can come to the right conclusion that email marketing offers the best return on investment across all marketing channels.

Email is a very effective way to reach and engage your target audience. A well-designed newsletter can generate sales and build loyalty with your customers. It can also increase awareness of your brand and strengthen relationships with your clients and partners. At the same time, it can help you save time and money by automating communication with customers.

Here is a preview of what you'll learn...

• What is email marketing


• Advantages & benefits of email marketing


• How to get started


• How to build & grow your email list


• What is lead magnet


• Personalized marketing with email list segmentation


• Improving your email open rates


• Automating your email marketing with autoresponders

In the past, if you wanted to create a state-of-the-art online marketing system with email marketing, squeeze pages, analytics, and more, you would have to pay a world-class designer to custom-code every single web page and function. Today, there are free and low-cost options to create every web page and email marketing system you need to succeed.

And, best of all, you can do it all yourself with some simple software and a few minutes of work without having to wait for an expensive web designer to finally get things done.