A step-by-step, hands-on guide to the theory and practice of ethnography research

In the newly revised second edition of Ethnography Essentials: Designing, Conducting, and Presenting Your Research, author Julian M. Murchison delivers a comprehensive, hands-on guide to ethnographic research. The book walks you through the process from start to finish, from choosing a topic to selecting a research design, conducting data collection, analysis, and paper writing.

Murchison explains the principles and methods of the discipline, focusing on written ethnography while also including other methods of presentation, like ethnographic film. He describes the history and purpose of ethnography and the nuts and bolts of conducting a valuable ethnographic study.

Inside the book:

• Specific, step-by-step advice on compiling your data, incorporating relevant literature, figures, and photos, and responding to critiques


• Techniques for collecting, sorting, and managing large amounts of data


• Interviewing strategies for ethnographic researchers that explain how to balance participation and observation

Perfect for practicing ethnographers, Ethnography Essentials is also a must read for students in the field and anyone new to ethnography research.