This slender book is a rare gift: a distilled compilation of the most profound insights that the ever-brilliant Richard Barrett has accumulated over decades of path-breaking work. If every individual and organisation used Richard’s frameworks to guide their actions, our world would be a blessed place. Raj Sisodia, FW Olin Distinguished Professor of Global Business, Babson College, Co-founder & Chairman Emeritus, Conscious Capitalism Inc., USA. The best book on values I have ever read. Richard Barrett is one of the world’s foremost experts on the subject; nevertheless he manages to inhabit the ‘beginner’s mind’: He takes us back to the fundamental truths about the importance of values in our personal, organisational and societal lives. Ruth Steinholtz, Founder and Managing Partner of AretéWork LLP, UK.