The aim of my research in “Behavioral Economy Theory” is to explore how insights from psychology can be integrated with traditional economic theories to better understand human decision-making processes in economic contexts. This includes examining cognitive biases, emotions, and social influences that affect economic behavior, thereby providing a more nuanced understanding of market dynamics and consumer behavior.

By employing both qualitative and quantitative research methodologies, this book seeks to gather comprehensive data that informs his analysis of behavioral patterns, ultimately contributing to the broader discourse on economic policies influenced by human behavior.