Make no mistake, Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions. Please understand that Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.

By doing so, Facebook extends its reach throughout the rest of the Internet. In fact, the Facebook ad network is second to Google’s ad network in terms of reach and size. If you want to drive a lot of free traffic to your website, you need to have a coherent Facebook strategy. Now that Facebook has launched Messenger and allowed it to operate with bots, this has presented a tremendous opportunity for online marketers as far as traffic generation and sales recruitment go.