First Night Love, a significant ritual in the life of a newlywed couple in the Indian subcontinent, refers to the first night when the marriage is consummated. Prior to then, both the bride and bridegroom are assumed to be virgins. The bed of the newlywed couple is decorated with flowers, which are believed to bring sweetness to their relationship.[1] This is an important custom followed in Vedic Hindu marriages. The tradition also extends to Jains, Buddhism, and Muslims. In some areas, especially in eastern India, "Suhag Raat" is also referred to as "Fourth Night" because this ritual is observed on the fourth night of marriage,[2][3] of the wedding.