Give Yourself a Nudge

Give Yourself a Nudge

by Ralph L. Keeney
Epub (Kobo), Epub (Adobe)
Publication Date: 30/04/2020

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The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.

ISBN:
9781108803984
9781108803984
Category:
Management decision making
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
30-04-2020
Language:
English
Publisher:
Cambridge University Press
Ralph L. Keeney

Ralph L. Keeney is Professor Emeritus at the Fuqua School of Business of Duke University, USA. Throughout his career, he has been a professor and consultant on making important decisions for policy makers, businesses, and individuals. He received his Ph.D. from Massachusetts Institute of Technology, and is a member of the US National Academy of Engineering.

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