In the digital marketing landscape, Google Ads has emerged as a powerful tool for businesses to generate higher sales. This book provides an overview of the current uses of Google Ads in marketing, expert tips and tricks, benefits and risks associated with its use, and highlights the ethical and legal considerations when incorporating Google Ads into marketing and SEO strategies. By integrating academic sources, industry insights, and expert opinions, this book aims to provide a comprehensive understanding of leveraging Google Ads effectively. It is important to state that businesses need to understand the importance of allocating a budget for advertising through pay-per-click (PPC) Ads.