Michael Rosenblum has spent over 30 years building and designing television stations and networks worldwide based on the concept of the video journalist (VJ), which he originated. He has founded several media companies including TheVJ.com, The Travel Channel Academy, New York Times Television, Current TV, and RosenblumTV.com, among others.

He has trained more than 50,000 people to work as independent VJs and has thousands of hours of programming for cable and broadcast. His clients include the Spectrum, Verizon, United Nations, The BBC, the Guardian, the Voice of America, McGraw-Hill, and Conde Nast. He has taught at Columbia University and Oxford University.