Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media. ? Recent research on trends and developments that will impact media and corporate stakeholders in India.? Analyses new media and changing story formats? Six Step Process for Effective Crisis Communication? Engagingly anecdotal with short, interesting caseletsWhether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets.