This formula was created so that it can help the small business that has a small email list, as well as businesses with lists containing thousands of fans but in need of direction. This is not for the business folks who already know how to run a campaign. It's designed for the business folks who know how important running a successful email marketing campaign is, they're willing to work, but they just need a solid game plan.
This will also work great for the person with a day job who is looking forward to breaking away on their own into an Internet business, as well as the person running a business from a home-based office. All it takes is a little time during the morning and evening to run a complete email marketing campaign.