LinkedIn is the world's largest professional networking platform. It's one of the most influential social media networks, with more than 760 million members in 2020. That's a lot of potential contacts?

Members use the site to keep in touch with business associates, clients, and co-workers. But it can do so much more - boost your profile, build awareness of your brand, and help you recruit the right people, for example. In this book, we look at how to use your LinkedIn account for personal, professional, and organizational success. Are you succeeding on LinkedIn? Are you achieving your goals? Most business professionals have a LinkedIn profile, but many don't know how to effectively maximize its potential or use LinkedIn. Are you one of them? You can do many things to turn LinkedIn into a lead generation platform for your business, but along that journey, there are several essential things you must do.

Reminder:

LinkedIn is built on the simple but effective professional networking premise, making it the perfect place to reach professionals of all ages and backgrounds worldwide. There is an astonishingly high amount of users across more than 200 countries at your fingertips. Once you have a strong professional profile, you will find more and more of these professionals will begin to connect with you.

Learn:

How to set up a LinkedIn profile

How to research target audience on regular LinkedIn - Direct vs. Boolean

How to send a follow-up message.

How to do postings on your home page.

Messaging templates

Messaging sequence and schedules

Do’s and Don’ts on LinkedIn

Common troubleshooting when this happens

I will guide you with best practices on LinkedIn and help you with research on LinkedIn.