Christopher Lochhead is the co-author of HarperCollins' instant classic called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. He's also the co-host of the Legends and Losers podcast. On top of all of that, Christopher is a former three-time, public company CMO and entrepreneur. As a matter of fact, Fast Company Magazine calls him, "The Human Exclamation Point."

The Marketing Journal also says that he is one of the best minds in marketing, and The Economist call him, "off-putting to some." At 18, he got thrown out of school, and with no other options, he started a company. He wanted to add value to society, and now he's been in business for over 30 years, even though he's mostly retired these days. He can quote most of The Big Lebowski, but he can't even remember his wife's telephone number. However, he is an excellent speaker and a surf and ski bum, as well as a proud advisor to the non-profit 1 Life Fully Lived.

Promise: A Dyslexic can Write a Bestselling Book

Today we're going to talk about how even a dyslexic can write a bestselling book. Well, listen, if you have something to contribute to the world, as we all know, books are transformative. When I was a young man… I started early, at 18, with no money, no education, and no experience, of course. It was just me and my buddy, Jack. When you start like that, you only have a couple of ways of learning. That's learning by doing, learning by seeking out mentors, and coaches, and friends that can help along the way, and then there's learning by reading.