You cannot avoid using influence!

You cannot avoid being influenced!

But you can do both in ways that are positive and intentional!

Influence is often thought of in terms of sly manipulation. It certainly can be used that way, but it is actually nothing more than one facet of the communication process. We can no more avoid the use of influence than we can avoid eating and sleeping.

Influence is part of every relationship we engage in. Whether it is good or bad is up to the users. Influence in a Nutshell shares the principles of influence so that those who influence may do it well, and those who are influenced may not be manipulated. In this book you will learn:

- What influence is and when it is used,

- The psychological processes involved in influence,

- The emotional processes involved in influence,

- How to use influence well, and

- How to protect yourself from the use of influence.