Drawing lessons from one of the best models of success, the evolutionary model, this book explains why an organization must actively monitor the market environment and competitors to ascertain excellence and reconfigure and reframe continuously. It introduces the patterns and anti-patterns of excellence and includes detailed case studies based on different variations, including structure variations, shared values variations, and staff variations. The book includes case history segments from Toyota, Acer, eBay, Cisco, Blackberry, Samsung, Volvo, Charles Schwab, McDonalds, Starbucks, Google, Disney, and NUMMI; as well as detailed case histories of GE, IBM, and UPS.