Just F*cking Do It

Just F*cking Do It

by Steven Bartlett
Publication Date: 16/06/2026

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Steven Bartlett, creator of The Diary of a CEO, returns with his most unique and uncompromising book yet.


How do you do the thing when you don’t know how to do the thing?


There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This book is written for the second group: for anyone ready to cross that line.


After close to a decade spent interviewing scientists and spies, monks and misfits, billionaires and athletes, founders and failures, Steven has learned one truth that sits above all others: the thing blocking you isn’t talent, luck, resources or readiness. It’s the wall you’ve built around yourself. And it’s not made of concrete - it’s made of paper.


Blending unforgettable stories from the world’s biggest doers with methods drawn from behavioural science, Just F**cking Do It gives you the tools to overcome fear, easy comfort, inertia, embarrassment or self-deception and to take action. Now. Before the window closes.


Because this isn’t just a book – it’s a wake-up call. Will you answer it?

ISBN:
9781529192759
9781529192759
Category:
Entrepreneurship
Publication Date:
16-06-2026
Language:
English
Publisher:
Ebury Publishing
Steven Bartlett

Steven Bartlett is the 27-year-old CEO of Social Chain. From a bedroom in Manchester, this university dropout built the group's two flagship companies - Social Chain and Media Chain - when he was just 22 years old before taking his company public at 27, with a market valuation of 200m.

Steven leads a global team of 700+ innovators who have spent the last 5 years keeping brands at the forefront of what is possible. Social Chain's impressive client list includes the likes of Apple, Amazon, Coca-Cola, Fifa and Samsung, with their presence now felt in Manchester, London, Berlin, Munich, New York and Bangkok. Since its onset, the digital publishing house 'Media Chain' now owns some of the largest media assets online - reaching over 1.8 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, 'The Diary of a CEO'. Previous speaking opportunities have seen Steven speaking at the United Nations, SXSW 2019, VTEX Day alongside Barack Obama, Ted Talk plus many more.

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