Master Sales & Negotiation with 400 Power Terms—The Ultimate Playbook for Closing Deals!

Struggling to define ZOPA in a client meeting? Prepping for a high-stakes negotiation without knowing Boulwarism? The Lexicon of Negotiation and Sales Terminology delivers instant expertise with 400 expertly curated definitions from the acclaimed Lexicon of Tech and Business series. No jargon—just the precise explanations you need to win deals and build relationships.

Why This Book?

• Deal Confidence: Decipher terms like Anchoring Bias, Logrolling, and Exploding Offer like a pro.


• Sales Mastery: Master SPIN Selling, Challenger Sale, and MEDDIC methodologies.


• Digital Edge: Navigate Metaverse Commerce, AI-Powered Negotiation, and Social Selling trends.


• Global Ready: Understand Cross-Cultural Negotiation and International Trade Agreements.

Key Features:

• Plain-English Clarity: Complex concepts like Principled Negotiation and Revenue Operations made simple.


• Comprehensive Coverage: From Cold Calling to Whale Hunting and Smart Contracts.


• Quick-Reference Format: Alphabetical organization for fast lookup during pitches or contract reviews.

Perfect For:

• Sales Teams refining Objection Handling or Pipeline Management skills.


• Entrepreneurs negotiating Joint Ventures or Licensing Deals.


• Business Students learning Buyer Personas or Value-Based Pricing.


• Executives overseeing Key Account Management or M&A Negotiations.

Bonus: Includes cutting-edge terms like Generative AI for Proposals, NFT Sales Strategies, and Phygital Sales—rarely covered in traditional guides.

Stop Losing Deals to Terminology Gaps. Equip yourself with the lexicon trusted by top performers in every industry.